BACKPAC
Problem:
To Setup the online presence of a digital social impact application that connects donors and volunteers to nonprofits, based on their geographic location.
Moira Approach:
We began with creating the brand's identity on social media, and moved to unifying its communication collaterals. These led up to forming the overall brand strategy for Backpac from community formation, to sales, to so much more.
Impact:
We aided Backpac with a social media strategy despite their limitations on spends. Moira set up the account, planned content, curated a fundraiser and leveraged its own networks to give its brand identity an organic push during COVID-19.