VERIFIED
VIA purpose llc
Problem:
To combat the growing scourge of COVID-19 misinformation hand-in-hand with the UN and increase awareness on vaccination for the migrant population of India.
Moira Approach:
We created content that nudged a behaviour change on how people shared content online from reliable and science-backed sources. We also integrated sports with medical care to provide the much needed awareness and education.
Impact:
300M on social media were reached.
130 countries were reached.