ARAIYA
Problem:
To make Araiya's 5 star property at Palampur more warm and close to people, bringing about a sense of accessibility and human touch.
Moira Approach:
Our team interacted with the locals at Palampur to get a feel of the place and translate its true essence on its social media pages. We captured what Araiya sold as a property in its raw and true form - a holistic experience rather than a luxury vacation.
Impact:
We created engaging content with influencer partnerships and generated leads through the same. We pivoted their social media strategy and content to reflect more on the community, and people of Ariaya rather than just showcasing its amenities, and helped reach 150k people organically.
