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Moira Approach:
We created a tight ecosystem to spread communication. We oversaw their brand identity and partnerships, and set up teams for fundraising and social media marketing. We further handled the PR for the brand to amplify the cause and need.
Problem:
To activate communication channels for the purpose of raise funds, ration, and supplies for impoverished families across the country during COVID-19.
IMPACT:
We raised and distributed 6.8 lakhs worth of medical supplies in red alert areas across Rajasthan, Haryana, and Maharashtra.