SOLEDITION
Problem:
To develop a strong strategy to drive ticket sales for India's biggest Sneaker fest, with a 3 week timeline.
Moira Approach:
Over 150 pieces of content were carefully planned, briefed and worked on by the design team at Moira. It was social media on steroids! Moira also helped with stakeholder management for the on ground event to amplify partners like Nike, Myntra, Puma, etc. and give them maximum brand visibility.
Impact:
We helped engage over 3 M people, and built a strong network of designers, editors and merchandisers. Most importantly, we started working with 'Abstract Reality', our partners in crime and all things design!
Our online strategy transcended into offline connections that continue creating opportunities for our community.
