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DETTOL
Problem:
To engage 2000+ students from over 50 government schools in a day of information and education.
Moira Approach:
We created a live Jumanji style event: 12 steps of hand-wash as a board-game activity with different levels. PR teams were pulled across the city that attracted the Chief Minister too!
Impact:
With well deserved publicity, the event became a blueprint for other countries to follow similar ideas.