DASRA
Problem:
To develop a Social media marketing strategy to amplify Dasra's 25th year anniversary.
Moira Approach:
More than 12 different programmes run by Dasra impacting multiple sectors over the years, had to be captured in less than 6 social media posts. Moira carefully curated themes and approach notes for each post, all while sifting through details that were crucial to the organisation. The challenge was to showcase Dasra's body of work and its social impact, while making sure the communication style and visuals remain humble and focused.
Impact:
We helped deliver 6 posts with unique concepts for each. The posts were a mix of illustrations, AI generated imagery, and graphics. The different themes and programmes could be captured in a way that was inclusive and powerful.