SOUL and SURF
Problem:
To grow Soul & Surf’s business through a stronger online presence.
Moira Approach:
We leveraged the community around the business motive, collaborated with locals, and included narratives of the staff and guests to promote an authentic experience.
Impact:
We increased Instagram followers by 19K
We collaborated with 3 teams of digital, PR, on-ground staff and designers, across 3 locations.
We drove strategy across 4 company pages.
